Motorcycle Crash Injures One on Fair Oaks Road in Hamilton County, Tennessee, (TN)
HAMILTON COUNTY, TN- Chattanoogan.com writes that a motorcycle and a car collided this week on Fair Oaks Road. Responders arrived on the scene in the mid-afternoon to investigate the crash and transport the victim to a nearby hospital. According to authorities, the motorcyclist's injuries are considered serious.*
The cause of the collision is not yet known.
Researchers indicate that drivers often simply fail to notice motorcyclists. The human brain may be at fault for many of the crashes involving these smaller vehicles. A psychological phenomenon called "inattentional blindness" involves a person failing to notice something that is in their environment simply because they did not anticipate that the object would be there. In many cases, this could be leading to the high number of crashes in which drivers did look, but simply failed to notice a motorcycle that was in plain view. These wrecks are the most common involving motorcycles.
Look-but-fail-to-see crashes puzzle people because the driver will look, sometimes at the motorcycle directly, and then proceed to enter the path of the smaller vehicle. The cause may be in part that driving involves a great deal of cognitive input. Our brains are forced to filter through all sorts of information, and in doing so, it will filter out that which it deems less important. Smaller vehicles, such as motorcycles, seem to fall into the category of things the brain dismisses on a regular basis.
Drivers can work to overcome this unintentional overlooking of more vulnerable vehicles by actively paying attention to the road and staying focused on driving.
Cautious motorists could help to lower the number of motorcyclists killed every year in the United States. In 2018, that number was 4,985.
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