Tragic Crash Reported on Art Museum Drive in Jacksonville, Florida (FL)
JACKSONVILLE, FL- Firstcoastnews.com writes that a crash resulting in at least one fatality took place in Jacksonville this week on Art Museum Drive. The wreck resulted in critical injuries as well.*
A motorcycle and a car were involved in the incident. Drivers were advised to anticipate traffic delays in the area.
Motorcyclists are at risk on the road, in part because drivers frequently fail to see them. Researchers found that many motorcycle crashes are the result of drivers looking, but not seeing a motorcycle on the road. The reason is that the human brain is prone to “Inattention Blindness,” a phenomenon that basically means that if a person does not expect to see something, they may fail to notice it even in plain sight.
Driving involves massive amounts of input, and our brains are not well-suited to filter through all of that information at the same time. Instead, the brain decides what is most important, and will ignore anything that appears less relevant.
As a result of the disturbing tendency of the human brain to find that motorcycles are not a priority, drivers often end up entering their path. Of course, the results of such a situation are likely to be most traumatic for the motorcyclist.
Some have recommended that all drivers undergo training programs focused on helping them learn to keep an eye out for motorcycles on the road.
Perhaps an effort to get drivers to identify motorcyclists could cut down on the most common type of motorcycle crash- the left turning vehicle collision.
As for motorcyclists, they can increase the likelihood of being noticed by wearing bright colors. Even still, it is wise for these riders to use extra caution when approaching an intersection. Being ready to apply the brakes could be a life or death matter.
Accident News is a safety and education initiative from Montlick & Associates, designed to help people better understand and thereby avoid common accident causes. To learn more about our injury prevention programs, including iridesafe.com - click here. We hope you are never in an accident, but if you or a family member are injured, call Montlick & Associates 24/7 for your free consultation at 1-800-LAW-NEED (1-800-529-6333) or use our live chat at Montlick.com.