AT&T’s “It Can Wait” Campaign Continues to Depict the Dangers of Texting While Driving


November 08, 2015

AT&T's "It Can Wait" campaign continues with its video series intended to warn smartphone users of the dangers of texting, emailing, web-surfing and other uses of smartphones while driving. The latest entry, entitled "Fletcher's Drive," is being heralded as a moving piece. The six minute film focuses on former high school football star, Fletcher Cleaves. Six years ago, Cleaves was about to attend Lamburth University on football scholarship when a tragic accident occurred, leaving him paralyzed from the chest down.

In the video, Cleaves states that as the accident was occurring, he could see only the glow from the phone on the other driver's face. The PSA goes on to show old footage of Cleaves scoring touchdowns before the accident, contrasted with re-enactments of his many years spent in rehabilitation and his subsequent struggles. The overwhelming message of this video, like others released as a part of the "It Can Wait" campaign, is to never use your cell phone while driving; it can cause serious injury or death to you or another.

Texting and Driving Claims Lives and Destroys Families

According to the National Highway Traffic Safety Administration, over 3,000 people are killed in distracted driving accidents annually. The actual figure is suspected to be much higher because driver distraction can be difficult to identify.  Moreover, it is believed that drivers who text are some 23 times more likely to be involved in an accident.

As is evident from these statistics, distracted driving impacts us all. Even if you are a safe and cautious driver, you cannot control the behavior of those around you. Statistically, many fellow drivers could be texting behind the wheel. While any phone use can be distracting, texting, emailing, surfing the internet and the like represent the most dangerous forms of distraction. These distracting behaviors pull the driver's vision, attention and hands away from the task of driving and onto the cell phone. In the time it takes you to compose a simple message, you could find yourself running off the road or into someone else.

To ensure your safety and the safety of all other road users, never use your smartphone while driving. Put your phone in a safe location where you will not be tempted to answer or use it while driving. Remember that if you are caught texting and driving, you will face a fine and potentially points on your license.

Montlick and Associates, Attorneys at Law: Put Our Over 30 Years of Experience to Work on Your Case!

If you injured in an accident due to a potentially distracted driver, contact the Georgia Car Accident Attorneys at Montlick and Associates, Attorneys at Law. Our firm is dedicated to assisting those injured in all manner of traffic accidents across Georgia and in the Southeast and we bring over 30 years of experience to your car accident case, providing you with the compassionate representation you need to protect your rights. The sooner you act after your injury, the greater your chances of obtaining a full recovery. As such, it is important that you seek the assistance of a licensed lawyer as soon as possible. Call Montlick & Associates, Attorneys at Law, 24 hours a day/7 days a week for your Free Consultation at 1-800-LAW-NEED (1-800-529-6333). You can also visit us online at www.montlick.com and use our Free Case Evaluation Form or 24-hour Live Online Chat.

Source:
http://www.adweek.com/adfreak/atts-new-it-can-wait-ad-tells-quietly-tragic-story-would-be-football-star-167210

 

Category: Auto Accidents

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