MADD and Law Enforcement Launch New Campaign to Deter Impaired Driving
Mothers Against Drunk Driving (MADD) is teaming up with the Rhode Island Department of Transportation Office of Highway Safety and state and local law enforcement agencies to reinforce the message that accidents caused by drunk drivers are 100% avoidable. The team is honoring victims of drunk drivers to raise awareness of their message.
The "Drive Sober or Get Pulled Over" campaign will honor one victim each day who was either injured or killed by a drunk driver. The campaign began on December 18, 2020, and the campaign will proceed through New Year's Day. The campaign, in cooperation with MADD-RI, will utilize honor patrols. The Rhode Island Department of Transportation Office of Highway Safety is funding the extra patrols, and the patrols will continue through January 21, 2020.
The aim is to discourage drinking and driving to "achieve zero roadway deaths." The Executive Director of the Rhode Island Police Chiefs' Association, Sidney Wordell, reported that the national average of fatal crashes involving a drunk driver is 29%. However, in the State of Rhode Island, the state's average was 34% in 2018.
Wordell stated that drunk driving accidents are 100% preventable, and there is no justification for driving under the influence. The campaign hopes that by increasing these "honor" patrols, the public will realize how drunk driving accidents devastate families, and the campaign inspires citizens to drive sober.
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